By now I’m sure you’ve seen tid-bits of this here and there, so let’s make it official – we’re going through a little bit of a brand re-fresh!
And we couldn’t be more excited about it.
Why did we do it, you may ask? Well, for a couple of reasons:
1. We wanted to bring Pacific Design Lab and our sister company, Pacific Solutions Contracting, closer together. We were finding that customers of one company sometimes didn’t know the other company existed, and in many cases it could have been a great combo to have the two there helping out our clients and their projects. By aligning our stories, our mission, and our logo and websites alongside those cornerstones, we could create more of an impact or a one-stop shop for our customers.
2. We’re growing up! We felt that who we are had evolved over the course of a year and a half since our launch, and we were ready for a new look to compliment the work we were doing and what we were up to.
3. We’re looking forward and ready to give it! We had worked hard over that first year and a half to build Pacific Design Lab from the ground-up on a part-time basis, as we had always had full-time jobs that occupied our days. We felt we got to the tipping point though and we were ready to give it our all! That includes having full-time dedication (woowoo!) looking forward, solidifying that vision of where we want to go, and putting the right infrastructure in place to support that direction.
To be honest, the step was crazy scary. We identified with our logo and we felt an attachment to everything we had put our sweat and blood into to-date. BUT, we knew where we wanted to go, and that we needed a change to get there. Big shout-outs to the team at Clou Studio / Studio Palms for their hard work and support as we took this journey. Couldn’t have asked for a better creative team to help guide us as we put all of the pieces together and worked towards a #madebypacific story…
So, stay tuned as you see more and more of this re-fresh coming together, and here’s to the future and where we’re going! Thanks for supporting us this far – we wouldn’t be here without you – and we look forward to more magic, more exciting collaborations, more projects, and more visions coming to life with all of you in the future.
Cheers!
-A